Italian women’s footwear and accessories brand Tosca Blu is set to turbo-charge its international retail growth.
The brand is deploying an international expansion plan that includes entering the Middle East and Asia via a strategy combining franchising and selective distribution.
“We have recently developed our new retail concept. Our goal is to deploy it into countries such as the UAE, South Korea, Thailand and India. The global geopolitical context is unstable, but the project is set to become operational in 2026,” said Maria Sole Ronzoni, CEO of Tosca Blu, speaking to FashionNetwork.com.
The young businesswoman has recently taken charge of the company founded in the late 90s by her father Giacomo, who passed away in February. Her sister Virginia has assumed the creative director role.
The generational handover has triggered a reorganisation within the company, which is part of the Minoronzoni group. “We have inaugurated a new showroom in Palazzo Serbelloni [in Milan] and we’re working on new marketing strategies,” said Ronzoni.
In 2024, Tosca Blu generated revenue of €12M, while the Minoronzoni group’s total revenue was €45M. The brand is targeting annual medium-term growth rates of 5-10 per cent in Europe, 20 per cent in non-EU markets and 25 per cent online.
The Italian market accounts for 60 per cent of Tosca Blu’s revenue, while the remaining 40 per cent is generated abroad, with Germany, Portugal, Spain and Russia its main markets. E-tail revenue currently accounts for 10 per cent of the total and increased by 75 per cent in 2024.
Tosca Blu operates 15 monobrand stores, 10 of which in Italy, as well as several retail corners and partnerships with international e-tailers like Zalando. It is aiming to open three new monobrand stores per year.
