The centre has announced a major wave of signings and reinvestments, covering nearly 20,000sq ft in total.
Lovisa, the international jewellery brand, has signed at the centre alongside Miniso and Select Apple. Flying Tiger and the UK’s biggest Savers have already opened, while Hotel Chocolat has relocated and The Body Shop has renewed its commitment to the centre, reflecting a strong mix of investment and confidence from both new and existing tenants.
Lovisa has signed for a 750sq ft space and is set to open in time for the festive season, with the new store stocking the brand’s full range of necklaces, earrings and rings, as well as piercing services. It will join Merry Hill’s growing line-up of jewellery and accessory retailers, including H.Samuel, Warren James and the newly upsized 6,000sq ft Goldsmiths showroom, which opened in September.
Joining Lovisa is MINISO, which has recently signed for 2,400sq ft of space at Merry Hills Lower Mall Level, its debut store at the centre. Alongside everyday beauty, lifestyle and pop-culture products, it will offer the company’s signature range of plushies, toys, stationery, food and home accessories. Select Apple, an official Apple Premium Partner, is also set to open its 2,800sq ft store in early November. The addition of these in-demand brands showcases the variety and quality of retail brands that Merry Hill continues to attract.
Flying Tiger has also joined Merry Hill’s retail offer. The recently opened 3,100sq ft store on the Lower Mall showcases its well-known range of Danish-designed home décor, stationery, party supplies, kitchen essentials and children’s toys, adding even more variety for visitors to enjoy at Merry Hill. Alongside this, Savers has opened its new 5,900sq ft lower mall space, offering affordable health, beauty and household products.
In addition, Hotel Chocolat has relocated to the upper mall, unveiling an enhanced store concept that includes its new Velvetiser Café. The Body Shop has also reinvested in Merry Hill with a renewed lease, further demonstrating the long-term confidence of established brands in the destination.
