London Designer Outlet has announced that Fan Club will be joining its line-up this Christmas after the football gift specialist signed a short-term lease for a 773sq ft space.
Created by Calendar Club, Fan Club is dedicated to football fans from across the UK, specialising in authentic, officially licensed merchandise from top Premier League and Scottish Premiership clubs, with each team having its own dedicated section.
Packed with hundreds of high-quality products for fans of all ages, Fan Club provides a wide selection of merchandise including water bottles, keyrings, stationery sets, Christmas jumpers, branded footballs and scarfs, making it the ideal place to find presents for football fans this festive period.
Over the past couple of years, Fan Club has grown to around 20 seasonal stores located across high streets and shopping centres across the UK and Ireland. It has proved popular with shoppers, far exceeding expectations over an extended two-year trial period.
This new location at LDO will allow Fan Club to benefit from the thousands of football supporters who visit Wembley over the Christmas period, whether that is for upcoming men’s and women’s England internationals, or for stadium and museum tours.
Claire Holmes, Retail Director at Calendar Club, said: “We are really excited to be opening a Fan Club store at the home of football. Our journey over the last two years has seen customers excited at the opportunity to buy a large range of official club merchandise for gifts in the run up to Christmas. We thrive on sharing fans passion for football and their club and can’t wait to do this in such an iconic location.”
The short-term letting to Fan Club continues LDO’s run of leasing activity which has seen it add key international brands Gap, New Era and Columbia to its line-up in recent weeks, as the outlet continues to evolve its tenant mix to cater for its broad customer demographic.
