Swiss sportswear brand On has opened its largest Hong Kong store at K11 Musea shopping centre, strengthening its presence in one of the city’s most prestigious retail destinations.
The new space, located on level L2, is designed as a flagship showcase for the brand’s performance-driven engineering and evolving lifestyle aesthetic, blending footwear innovation with apparel zones.
The layout highlights On’s engineering-led identity with clean lines, technical material displays and interactive touchpoints that aim to immerse shoppers in the brand’s signature design ethos. A standout feature of the store is the dedicated presentation of the Cloudboom Strike LS, the first shoe to incorporate On’s new LightSpray technology.
Beyond footwear, the store introduces the full Race Edit performance apparel line, developed with athletes from the On Athletics Club. The store also expands On’s lifestyle offering with the debut of the Cloudzone Moon, a unisex casual sneaker co-created with Zendaya.
