The flagship health and beauty brand of AS Watson Group, Watsons, has unveiled Asia’s first Watsons Plus at Isetan Lot 10 in Kuala Lumpur, Malaysia, introducing a next-generation customer experience designed to redefine health and beauty retail across the region.
As the largest Watsons store in Malaysia and its most immersive customer experience to date, Watsons Plus represents the next evolution of health and beauty retail, bringing together personalised experiences, digital innovation, wellness services and lifestyle offerings within a seamless O+O (Offline plus Online) ecosystem. The launch also marks Watsons Malaysia’s 888th store, underscoring the brand’s continued growth and market leadership.
Caryn Loh, Regional Managing Director, Health & Beauty Asia of AS Watson Group, said: “The launch of Asia’s first Watsons Plus customer experience marks a significant milestone in our retail transformation journey. As customers across Asia seek more personalised, immersive and connected experiences, Watsons Plus brings together our health and beauty expertise, O+O capabilities and innovation to create a future-ready retail destination. Malaysia is the launch market for this innovation and we see significant potential to scale the Watsons Plus across Asia as we continue to help shape the next generation of customer experiences.”
Spanning more than 18,000sq ft, Watsons Plus has been recognised by the Malaysia Book of Records as Malaysia’s Largest Health and Beauty Retail Store. Featuring a modern and thoughtfully curated interior, Watsons Plus offers an immersive environment that seamlessly blends beauty, wellness and lifestyle elements. More than just a retail space, it serves as a living showcase of how Watsons is redefining customer experiences through innovation, discovery and lifestyle integration.
