The Atmos brand has officially opened its doors in Cali with an outlet store which is located in the Único shopping centre.
Atmos specialises in sportswear and everyday clothing and is betting on the outlet format to solidify its presence in the capital of Valle del Cauca, one of the cities listed among its expansion priorities for 2026.
The opening represents Atmos’ second commercial move in Cali this year. In mid-2026, the brand launched a pop-up store, Atmos Cápsula, in the Chipichape shopping centre, located in Warehouse 8. The new store in Único marks the transition to a permanent retail format and expands its presence in the city with a focus on the outlet segment.
In May 2026, the company reported a network of 18 stores, including its first international location in Guatemala, opened in the Concepción Pradera shopping centre in Guatemala City. For the Colombian market, the company announced plans to open three to four additional stores in the short term, with a projection of 10 to 15 new retail spaces over the next two to three years. Cali, Santa Marta and new locations in Bogotá were among the markets included in this roadmap.
Atmos is part of the Pash Group, owner of Patprimo and has become one of its key growth drivers within the athleisure segment, which combines sportswear with items designed for everyday wear. Its portfolio includes workout apparel, basics, casual wear and other categories related to wellness and movement.
