A new player in the distribution of sporting goods will inaugurate in May its first physical point of sale on the French market. This is Unisport, a Danish company that offers itself an address of choice in Paris, having launched its e-shop on the tricolor market in June 2016 on the occasion of the Euro football played in France.
The retail outlet has an area of 300 square meters of sales space, which was previously occupied by Adidas.
