New research reveals that nearly 3 in 4 shoppers (71%) say an extended reality (XR) experience would be of interest when purchasing a product or service. In addition, 81% of 16-to-34-year-old consumers believe XR will soon be used in our daily lives, while more than half (53%) would be more likely to purchase a product or service if it included an XR experience.
The results show that despite high consumer interest and demand, the majority of brands have so far failed to offer shoppers an extended reality experience, as only a quarter of consumers (26%) have taken part in such an experience when purchasing a product or service.
This gap between consumer demand and brand activation reveals an opportunity for companies looking to lead the marketplace and deliver innovative content and campaigns.
Age played a determining factor in the research. More than 1/3 (36%) of consumers aged 16-34 say they have taken part in an XR experience when purchasing a product or service, compared to a paltry 5% of consumers aged 55+.
