Microsoft has launched their flagship store today in London. The first UK flagship is just yards away from the Apple Store. The store will open on the world famous Regent Street, which is a destination which sees over 85 million people pass through each year. The 21,932sq ft store covers three floors and is Microsoft’s first physical retail store in the UK.
“London has been on the road-map for Microsoft for many years, Microsoft has been here almost 40 years in the UK now, so this is like the extension of what the journey is for Microsoft, and having the opportunity of opening up near Oxford Circus, the location we have, it’s an incredible opportunity.”
The store opening marks Microsoft’s third flagship, with one located in Toronto, Canada, and the other in Sydney, Australia, and several stores throughout the US.
“You’ll see consistency in all of the flagships, and also in all of our Microsoft stores globally as well, they are different locations so they do have different features within the store but we all have gaming lounges in a context, we have our community theatre in a context, and we all have our level 2, which is our enterprise, a small community business floor,” he said.
