Mega-popular makeup brand Morphe has signed up for a second store with shopping centre owner intu, at Newcastle’s intu Eldon Square. The 4,400sq ft store will be Morphe’s first in the north east of England as the American beauty brand works with intu to expand into some of the most popular retail locations across the UK. It will open another store at intu Victoria Centre in Nottingham this summer.
intu Eldon Square is one of the UK’s largest city centre shopping destinations, with a 37 million annual footfall and a strong line-up of other high profile and international retailers at the heart of Newcastle, including AllSaints, Hollister and Apple.
Founded on the principle of “a beauty brand created for the creators”, Morphe’s affordable yet high-quality range of brushes, palettes and cosmetics are wildly popular with make-up fans and professionals alike. Morphe is currently distributed in 34 retail stores throughout the United States, Canada, and the United Kingdom and will be available in 39 retail stores by the end of August 2019.
