As reported by TRBusiness at the end of July, Dufry announced the opening of the new store during a H1 2019 results and earnings call with analysts and members of the media.
Dufry’s first Brazilian land border duty free store follows the unveiling of the inaugural Brazilian border stores, also in July, in Barra do Quarai and Yaguarao.
As extensively reported, the approval of the required regulation to operate land border duty free stores in any of Brazil’s 32 cities bordering variously with Argentina, Paraguay, Peru, Colombia, Bolivia, French Guiana, Uruguay, Guyana, Venezuela and Suriname was several years in the making.
The Brazilian Customs authorities finally approved the regulation and gave the green light for the land border duty free stores last March.
Dufry’s new 850sq m shop offers an assortment of ‘prestige international brands’ similar to those seen in Dufry’s airport shops around the world, says the Basel-based travel retailer. “Uruguaiana is one of the most important cities in the South of Brazil, at the border to Argentina,” it adds.
Brands on offer include the following: MAC, Carolina Herrera, Victoria’s Secret, Shiseido, Lindt, Godiva, Johnnie Walker, Chivas, Absolut, Tanqueray, JBL, Lacoste and Desigual, among others. “Moreover, thanks to the close relationship Dufry has with brand partners, customers strongly benefit from ongoing launches of novelties, exclusive products and limited editions,” adds the company.
At the new shop customers can also benefit from Dufry’s RED by Dufry loyalty program aas well as its Reserve & Collect service, which allows customers to pre-order their purchases online.
Within the store, customers are invited to sample wines and spirits at a tasting bar and are able to take advantage of various interactive and digital activities pertaining to perfumes and cosmetics.
Credit: TR Business
