Luxury British multi-brand retailer Flannels has opened an 18,000 square foot flagship boutique and concept space on London’s Oxford Street. The new 10 million pound London flagship is the retailer’s 45th location in the UK and introduces a new design concept created by Italian studio Pconp, who have previously designed spaces for Gucci and Tom Ford, in partnership with artist Riccardo Previdi.
Inspired by the spirit of contemporary fashion and artistic references including Odillon Redon’s paintings, Pconp has created a dynamic and luxurious space devised to allow Flannels to “tell its story and the story of its brands,” explains the retailer in a statement.
The flagship spans four floors and houses a curated mix of men’s and women’s luxury designer clothing and accessories, featuring catwalk collections to the latest streetwear drops, from emerging designers and luxury’s biggest names including Balmain, Burberry, Ganni, Gucci, Off-White, Versace and Vetements.
The new store also has a unique concept floor that will host a range of services and experiences with permanent and guest collaborators and concessions, including exclusive customised sneakers by The Shoe Surgeon, curated watch edits by Watch Anish including brands such as Panerai, technology by Bang and Olufsen and luxury home accessories. In addition to this, exclusive product drops in collaboration with luxury labels will drop throughout the season, with the aim of offering shoppers truly unique products, only available at Flannels.
