Italian regional cooperative and retailer Nova Coop has launched a new superstore in Turin.
Located in Via Botticelli, the store has been designed to offer consumers an innovative shopping experience, including a range of information and consulting services, opportunities to discover new products, and an all-day catering service.
The design of the store has been inspired by the concept of ‘Presto e Bene’ – Fast and Good – which aims to provide customers with a simple and rewarding shopping experience. The store was developed by the Retail Design studio, along with support from Kiki lab and Kkienn.
The store offers a totem touch screen service, Zero Waiting, that allows customers to select and reserve products in desired quantities, and withdraw them when notified by a message, without having to wait for their turn at the desk. Elsewhere, geolocation services help customers to locate their products with ease, thereby saving time in the store.
