Selfridges has just become the world’s first department store to unveil its Christmas windows and full in-store displays for the 2019 festive season. The theme, “A Christmas For Modern Times”, will be seen across all its stores including London, Birmingham, Manchester and online.
The London store display took a multi-specialist team over 500 hours to produce with over 100 people putting together the windows, working non-stop rotating shifts for 10 days. Selfridges said the theme reflected on how times may be changing but Christmas remained the same.
Source: Retail Gazette
