The company has reported a resilient full-year result for FY25, navigating a tough retail climate ahead of its much-anticipated launch of Sports Direct in Australia this November.
Total sales rose 0.8 per cent to $1.62bn, with company-owned store sales at $1.46bn. EBITDA dipped slightly to $288.8M, while gross margin declined 85 basis points to 54.9 per cent, impacted by subdued consumer sentiment and heightened discounting.
Among FY25’s key initiatives was the launch of Sports Direct in Australia, in partnership with Frasers Group, which is on track to have 50 stores over six years. The first location will open in Fountain Gate, Victoria, in November, alongside a new online platform. At least four openings are expected in FY26.
During FY25, the group opened 54 new stores and closed or divested 57, ending the year with 892 locations, including online. Key distribution agreements were secured, including new deals for Lacoste and Dickies and extended terms for Merrell and Timberland.
The company also locked in a 10-year renewal with Skechers through to 2035, with more than 200 Skechers stores across Australia and New Zealand, plus a significant online and wholesale footprint.



