The company has launched The Sports Bar in JBR, marking the hospitality group’s latest expansion in Dubai with a beachfront venue that is designed for fans of live matches, classic pub food and a buzzing social scene.
Located on the beachfront above La Mezcaleria, the venue features wall-to-wall HD screens, a premium sound system and a year-round schedule of international sporting fixtures, including Premier League, Champions League, Formula 1, Wimbledon and Six Nations rugby.
The Sports Bar’s menu features comforting favourites that cater to every craving, including loaded nachos, saucy wings, juicy burgers and hearty sharing platters, paired with a wide selection of crowd-pleasing beers and classic cocktails. The venue aims to be JBR’s local go-to for match days as well as casual evenings out.
Beyond the big games, The Sports Bar plans to become a social hub with weekly pub quizzes, themed nights and special events.
One of the early highlights is its signature Lads Night, designed to keep the lively atmosphere going even when the screens are off. Guests can also look forward to happy hours and squad-friendly weekly specials that make it a year-round draw.
The opening of The Sports Bar further expands the footprint of Addmind, the privately owned lifestyle, hospitality and entertainment group behind acclaimed concepts such as CLAP, Iris, Ongaku, La Mezcaleria and Bar Du Port.
