Allen Solly, the smart casual pioneer under Aditya Birla Lifestyle Brands Limited (ABLBL), has entered the Middle East with its first exclusive store in Dubai.
Located on the second floor of City Centre Deira, the 1,830sq ft store opened in collaboration with franchise partner Kalyan Silks, introducing the Indian brand’s relaxed-yet-refined fashion philosophy to the UAE.
The launch was officiated by Jacob John, President, Premium Brands, ABLBL; T. S. Pattabhiraman, Chairman, Kalyan Silks and Mahesh Pattabhiraman, Executive Director, Kalyan Silks. The event marks a critical step in Allen Solly’s global retail journey, as it brings its heritage-inspired collections to one of the world’s most dynamic retail destinations.
Rooted in the sartorial traditions of Nottingham, Allen Solly has grown into a leading fashion label in India known for reinventing workwear with bold colours, expressive silhouettes and a youthful energy. The Dubai store reflects the same DNA: natural wood textures, ambient lighting and curated experience zones offer a retail environment aligned with the brand’s modern, comfort-first aesthetic.
“The launch of our first exclusive store in Dubai is a proud moment in Allen Solly’s ongoing global story, one that began with its rich Nottingham heritage and continues to evolve with every new market we enter,” said Jacob John, President, Premium Brands, Aditya Birla Lifestyle Brands Limited.
