The global contemporary fashion brand, AllSaints, has opened one of its most prominent stores of the year at Bicester Village, the luxury shopping complex based in Oxfordshire – home to over 160 designer brands.
The launch follows a host of recent UK store openings including Glasgow’s Princes Square last month, as well as London’s St Pancras station and Meadowhall shopping centre, both of which opened in April.
The new Bicester Village boutique, which opened on Wednesday 2 July, replaces the company’s previous unit in the Oxfordshire shopping village, following strong footfall and growing customer demand. The larger space enables AllSaints to deliver an enhanced in-store experience, via a broader product range and refined aesthetic, in line with Bicester Village’s premium character. The 2,362sq ft store, located on the ground floor, is situated in the Village Square, the central hub within Bicester Village. It is surrounded by renowned luxury brands, positioned between Paige and Jimmy Choo and directly across from Coach and Hugo Boss.
The new boutique is the first of AllSaints’ UK Value Retail locations to feature its elevated design concept, which is already in place at stores in Meadowhall and Trafford and originally launched in Los Angeles in 2024. It will also have a distinct boutique feel, emphasising a more personalised, clienteling-led experience, with a unique window display incorporating a new hanging mannequin system. Customisation will also be available with any leather product purchased at the store, reflecting AllSaints’ reputation for iconic leather jackets.
Customers can also expect to see an expanded selection of products across apparel, footwear, accessories and handbags, as well as a dedicated fragrance area – a key focus for the brand in 2025. This store will also be amongst the first to introduce mobile till points, as part of a wider store roll-out taking place over the coming months.
