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Amorepacific opens first Laneige Philippines Store

South Korean cosmetics giant Amorepacific is ramping up its Asean expansion, opening the first Innisfree and Laneige Philippines stores.

Amorepacific established Amorepacific Philippines in Metro Manila in August and has since opened the first Innisfree store, in Manila’s SM Mall of Asia.

This week the company opened its first Laneige Philippines store, at SM Makati Department Store. Laneige has also launched on the nation’s largest e-commerce channels in the Philippines including Lazada.

The upmarket Laneige brand will expand through both online and offline channels through next year, Amorepacific said in a statement.