Anita Dongre’s women’s apparel brand And has launched an exclusive brand outlet in New Delhi. Located within Dwarka’s Vegas Mall, the store offers a selection of premium western wear and jewellery.
“We’re thrilled to unveil the first-ever And store with our brand-new retail concept – now open at Vegas Mall, Dwarka,” announced the brand on Facebook, sharing images of the new outlet. “This store marks a new chapter in And’s journey – one that is rooted in elevated design and a premium in-store experience for the modern Indian woman. Think stylish silhouettes, curated collections and a space that’s as chic as the clothes it holds. From power dressing to weekend wear, discover fashion that fits into your lifestyle – and elevates it.”
Located on the ground floor of the mall, the And store has an open facade and earth toned interior. The minimalist style store is punctuated with digital screens and gold fittings to create a modern, professional aesthetic. Other notable features include brand monogrammed chairs and statement light fittings.
Fashion designer Anita Dongre launched And in 1999 to cater to urban Indian women. The brand today counts 72 exclusive brand stores and also has a presence in over 390 points of sale in India, according to its website.
