The addresses selected for the upcoming stores are 38 boulevard de l’Opéra and 21 rue Sainte-Croix de la Bretonnerie, according to a manager at the commercial real estate firm Cushman & Wakefield. These two addresses, the second of which measuring 280 metres squared, were both previously occupied by the Italian denim brand Diesel. Job vacancy notifications to recruit future store staff have already been posted online and images pasted on the store-fronts announce the upcoming openings of the American brand. No date has been announced for the opening yet but it could be before the end of the year.
Anthropologie is not totally unknown to French shoppers as it has operated a concession in BHV Marais since 2014 and also has shop-in-shops at Galeries Lafayette Haussmann and Nice Masséna. The brand also runs a European e-commerce site that is accessible in French.
Launched in the US in 1992, Anthropologie has close to 230 points of sale for its brand of lifestyle and fashion goods that retails products such as clothing, decorative items, grocery items, bed linens, and beauty products. The eclectic brand with Bohemian chic accents made its first European debut in London in 2009, where it now has around 10 stores.
For the past year, the brand has been focusing on European expansion, launching in Germany in May 2018 with a store in Düsseldorf and in February this year with its first Spanish store in Barcelona. Store launches are also planned for Amsterdam and Madrid over the coming months, the brand’s managing director of international Peter Ruis told FashionNetwork.com earlier in the year.
In the 2018 financial year, Anthropologie’s sales increased by 8.76% to reach $1.598 billion which also constituted a 2% rise on like-for-like basis.
