Blue Star Group (BSG), a leader in design and lifestyle in Latin America, opened the first exclusive Atelier de Isadora location in Nuevocentro Shopping.
The new concept store integrates design offerings, household items, gifts and high-quality materials in a space designed for those who value identity and personalisation. The opening is part of a trend in which consumers are seeking more authentic experiences and products that reflect their lifestyle.
Atelier offers a collection of design and lifestyle pieces for the home, with a selection that includes clothing, cosmetics, stationery, homewear and decorative objects.
“We firmly believe that details matter. We develop our own products with communities of artisans and this synergy gives us added value, enriching our pieces with local techniques that convey our cultural heritage,” said Lucila Magrans, Atelier’s Designer, during the opening in Córdoba.
She added: “Our strategy is focused on offering distinctive experiences to our community, taking care of every detail to transform everyday life into special moments.”
The brand is part of BSG’s diversification strategy, which has more than 800 stores in 10 countries in the region, including Chile, Mexico, Peru, Brazil, Paraguay, Colombia, Panama, Uruguay, El Salvador and Guatemala.
With an Argentine spirit, Atelier combines a global aesthetic with a sensorial approach, including a scent specially created for the brand. Along with its visual identity, architecture and ambiance, every element of the store is designed to inspire and connect with visitors.
