The chain says it has opened eight new stores in 2025, and anticipates 15 additional store openings before the end of the year.
Bad Ass Coffee has awarded 22 new locations this year across key states including Colorado, Hawaii, Kentucky and Florida, driven by a strategy of securing multi-unit development agreements.
“Five years ago, we relaunched a 30-year-old brand with a promise of performance, innovation and a franchisee-first platform that would transform an emerging brand into a category challenger,” said Scott Snyder, CEO of Bad Ass Coffee. “In 2025, we’re turning that corner with momentum generated by new store openings and performance demonstrated by Franchisees – new and old – that have embraced the systems we’ve developed and their unique brand differentiation in a crowded retail coffee market. It is an exciting time at Bad Ass Coffee of Hawaii.”
These expansion milestones highlight a seven per cent year-over-year store performance growth rate, according to the brand. Founded in Hawaii in 1989, Bad Ass Coffee currently operates 36 locations in the United States, with another 63 shops in various stages of development.
“The rebellious spirit of Bas Ass Coffee is unlike anything on the market, and that’s exactly what today’s consumers and entrepreneurs are seeking out,” said Iain Douglas, Chief Brand Officer, who joined Bad Ass Coffee earlier this year. “We’re not just scaling for the sake of growth – we’re building a lasting legacy. Our entire team is laser-focused on a unified goal of sharing our culture with customers and what we’ve seen so far this year is a true testament to that unification.”
