The luxury fashion house will present their 2021 fall collection on Afterworld: The Age of Tomorrow.
Brands are continuing to search for new innovative solutions to present their collections as catwalk events all over the world continue to be cancelled. The innovative, record-breaking video game has been designed especially to display this collection. The platform can be accessed and shared from any device, as it boasts the most advanced technology available for game hosting.
The game promises to give an ‘in-depth look at the new collection and the projected future in which it is intended to be worn.’ A hero avatar will guide players through a number of zones where they’ll take on tasks and interactions.
The company stated: “The narrative of Afterworld is anchored to mythological pasts and projected futures with timeless archetypes and speculative imagery. The world may appear to be decaying at first, but it is far from a dystopian view, showing instead the slow return to a healthier balance of nature and industry.”
