The Spanish contemporary fashion brand is launching in China through a joint venture with ImagineX, the distribution and brand management arm of Lane Crawford Joyce Group.
Founded in 2005, Bimba Y Lola’s target audience is fashion-forward millennials, boasting a portfolio of ready-to-wear, jewellery and accessories. Currently, it operates more than 290 stores across 20 countries including the UK, France, Singapore and South Korea.
Initially, the brand aims to establish a retail presence on key online retail marketplaces within the China region such as Alibaba’s Tmall and Tencent’s WeChat. Following this physical pop-up store locations will be utilising to bring about brand awareness and in turn customer following.
Over the next five years, the brand intends to open 30 points of sale across 15 major Chinese cities including Shanghai, Beijing, Shenzhen, Chengdu and Chongqing.
Alice Wong, president of ImagineX, thinks that the brand will resonate well with “Chinese consumers, especially the Gen Zs and Millennials.”
She continues to say: “They have an increasing appetite for international accessible-luxury and affordable brands with cutting edge design, which truly stands out from the crowd.”
