The new Trafford Centre flagship store opening follows the company opening a brand new 2,765 sq ft unit at Manchester Arndale last month marking the brand’s return to the city centre on 29 August under a 10-year lease agreement.
“We’re excited to be almost doubling our space with this new unit,” says Chief Operating Officer, Alex Paphitis.
Boux Avenue, which sells lingerie, pyjamas, nightwear and loungewear, has revealed that the new Trafford Centre store will showcase a clean and contemporary new shopfit for the brand.
The new Trafford Centre unit will include luxurious fitting rooms – complete with concierge buttons and bespoke lighting options – in which customers can try on their favourite items and enjoy one of the brand’s expert bra fittings.
Boux Avenue was established in 2011 and operates 27 UK stores.
Designed in London, the brand offers a wide range of lingerie including their viral strapless and push up bras, plus swimwear, accessories and the softest nightwear.
“As an ambitious business, we’re looking to grow and open further new store locations in key areas where we see demand is already high for the brand but where we do not as yet have a store presence,” added Alex.
The current Trafford Centre store will remain open until the new Trafford Centre unit opens in mid November.
