Chanel has opened a CHANEL duplex store at Seoul’s Incheon International Airport‘s Terminal 2. The boutique is Shilla’s first duplex store with Chanel at an airport in Korea, and the only Chanel store in Terminal 2.
Designed by Peter Marino, an architect and longtime Chanel collaborator, the store blends the brand’s identity with a modern aesthetic. The products are displayed against a white backdrop with black accents, reminiscent of Chanel’s packaging. In keeping with the tradition of art patronage important to Chanel’s Founder, Gabrielle Chanel, the boutique features a selection of contemporary artwork.
The nearly three times larger double-decker store offers dedicated areas for ready-to-wear items, handbags, shoes, watches, and fine jewelry. The ground floor walls are lined with floor-to-ceiling cabinets that showcase iconic Chanel bags and the latest offerings for the new season, including Chanel 25 handbags.
“We expect this Chanel duplex boutique to be a landmark at Incheon International Airport, in terms of size, interior design, the range of products it offers, and its differentiated customer service,” said a Shilla Duty Free representative. The Chanel duplex boutique is located near Gate 252 on the east side of Terminal 2 at Incheon International Airport.
The Shilla Duty Free currently operates several flagship stores for major cosmetics and liquor brands, as well as luxury brands such as Omega and Tiffany & Co, at Incheon International Airport’s Terminal 2. The company also plans to open a Dior boutique in the first half of next year.
