The brand has reopened its boutique within the Bellagio Resort and Casino in Las Vegas following a major redesign.
Designed in partnership with Peter Marino, the 4,778sq ft, single-level boutique draws inspiration from the city of Las Vegas, combined with the refined atmosphere of Gabrielle Chanel’s own apartment at 31 rue Cambon in Paris.
Chanel first opened its boutique at the Bellagio in 1998. “For us, Las Vegas is such a dynamic market with incredible clientele and ultra luxe fashion,” said Rebekah McCabe, Chanel’s General Manager of Fashion. She described Vegas as a global destination for business and leisure and hub for top clients, both local and domestic.
Last year, Las Vegas attracted 41.7 million visitors overall, according to the Las Vegas Convention and Visitors Authority Research Center. Chanel has three boutiques in Las Vegas at The Shops at Crystals, The Wynn Las Vegas and the Bellagio Resort, which has the largest Chanel store in Vegas in terms of front-of-house square footage.
“What is unique to the Las Vegas market is that we have these three distinct boutiques that service their own unique client base and have a different experience within the Las Vegas market,” said McCabe. “To be able to create these unique environments within the city that enable our clients – both new and existing – to experience Chanel and continue in elevated ways is always a key strategy for us.”
The renovated space at the Bellagio features three ready-to-wear try-on rooms compared to the prior two, a ready-to-wear room that can be privatized for clients, a dedicated area for textiles including two walls for eyeglasses (compared to one eyewear wall previously), an expanded shoe salon and dedicated areas for watches and fine jewellery along with fragrance and beauty.
