Change Lingerie continues expansion

    Change Lingerie
    Change Lingerie

    The company will open two stores in Quebec this month, including a 700-square-foot store in Place Rosemere and a 750-square-foot location at Galerie Rive Nord. 

    Next, Change will open a 1,000-square-foot location at Guildford Town Centre in Surry, B.C. this December and a 775-square-foot store at CF Masonville Place in London, Ontario next year, according to Think Retail, the brokerage firm that partnered with Change for their retail expansion.

    The Dane entered Canada in 2006 and currently operates 25 locations across the country including stores in British Columbia, Saskatchewan, Ontario and Quebec. Most recently, it opened a 650-square-foot store in CF Galeries d’Anjou.

    The brand’s success in the country can be attributed to its offering –  an impressive selection of bras in more than 110 sizes from A to M cup. Its mission is “to provide the perfect bra to as many women around the world as possible.” It also has a Club Change loyalty program, which helps keep customers loyal. 

    The company plans to announce more store opening over the next 14 months and is most notably eyeing an Alberta market entry for 2020. 

    Change, which launched in Denmark in 1997 as a private label brand known as Change of Scandinavia, today has more than 200 franchise and corporate stores in 15 countries across Europe, Asia and North America.