Luxury women’s brand Ché by Chelsey is set to open a new boutique in the heart of Miami Beach on Lincoln Road.
The 675sq ft boutique will open its doors on 5 June, relocating from its previous home at Brickell City Centre. The move marks a strategic shift for the luxury label, which aims to align its globally curated collections with the ideal clientele the destination offers.
Founded in 2016 by Chelsey Comfort, Ché by Chelsey has built a devoted clientele in South Florida. The new boutique will house its distinctive mix of women’s ready-to-wear apparel and accessories, including dresses, swimwear, shoes, bags, jewellery and more.
The brand’s direct-to-consumer model brings high-end design to customers at an accessible value. In addition to its South Florida presence, the label showcases its collections in Milan and Paris, with offices in Los Angeles and production based in the heart of Italy.
“We’re very excited to welcome Ché by Chelsey to Lincoln Road,” said Stephen Bittel, Founder and Chairman of Terranova Corporation, a leading commercial real estate firm, which brokered the lease.
