Korean BBQ chain CupBop opened its first UAE location at Ibn Battuta Mall on 3 July, with a celebration event scheduled for 9 July.
The restaurant, operating under RMAL Hospitality, will serve Korean street food from its location in Tunisia Court’s food court on the ground floor. The brand plans to offer free cups to the first 100 customers during the 9 July celebration.
CupBop launched in the US in 2013 when founder Junghun Song started the business with four recipes and a food truck. Dok Kwon later joined the venture and the company expanded after appearing on Shark Tank. The chain now operates 64 stores in America and 160 locations worldwide.
The celebration event will feature activities for children, Spin to Win games and appearances by the brand’s mascot Hoya, described as a tiger wearing sunglasses. Visitors can win prizes including mandoos (dumplings), k-dawgs and wings.
“Cupbop is one of the most exciting and disruptive concepts we’ve brought to the region. It’s fast, fun and full of flavour and that’s exactly what today’s diners are craving. From the very first bite, it delivers on taste, energy and experience and we’re thrilled to introduce this bold brand to the UAE, starting with our Ibn Battuta Mall store. With the JBR store also on the horizon, this is an exciting time for foodies seeking something different,” Elias Madbak, CEO of RMAL Hospitality said.
