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Currys In Store Robot Trial

Today in a retail first, the UK largest electrical retailer, Currys, is trialing in-store robots to help its customers navigate their extensive product ranges more easily.

In partnership with Leeds based technology company, UXG, the trial will see four Currys stores, including one of its flagships in Birmingham, introduce ‘KettyBot’, whose unique AI technology enables it to navigate around obstacles, but also remember where they are for future reference, ensuring the safety of customers, store colleagues, as well as product displays.

During the trial, KettyBot will be ready and waiting to greet customers at the door, allowing them to use the large touchscreen to select the product area they would like to visit. Once KettyBot knows what’s of interest, its off – leading the way to the location in which the customer is looking to browse their desired product range! There, they will also find our expert colleagues on hand to answer any questions they may have.     

KettyBot’s innovative features show no end – they can also easily communicate with one another when on the same network. In practice, should a store be split across two or more levels, one KettyBot will guide a customer to either the lift or stairs, and the other will be ready and waiting to continue guiding them to their desired product area.

Ainsley Sykes, Head of Commercial Initiatives and Retail Design at Currys commented, “Initially created for use within the hospitality sector, we saw an opportunity for KettyBot to enhance our in-store customer experience for those who know what they want but need a little helping hand in finding it in store. So far, the trial has gone exceptionally well, with both customers and colleagues singing KettyBot’s praises. We are very much looking forward to conducting a thorough review during the trial and looking at how we continue to improve and enhance our in-store experience.

Richard Kirk, Birmingham Store Manager added, “It’s fair to say that both myself and the team were a little concerned when we heard about robot trials happing in-store. However, KettyBot is allowing us to spend much more time with those customers who need our expert advice when making their purchases, and the reaction from our customers has also been great to see. KettyBot has very quickly become a very much valued member of the team”.

About Currys plc 

Currys plc is a leading omnichannel retailer of technology products and services, operating online and through 826 stores in 8 countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us.

In the UK & Ireland we trade as Currys; in the Nordics under the Elkjøp brand and as Kotsovolos in Greece. In each of these markets we are the market leader, employing 30,000 capable and committed colleagues. Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology for them, throughout their lives. The Group’s operations include state-of-the-art repair facilities in Newark, UK, a sourcing office in Hong Kong and an extensive distribution network, enabling fast and efficient delivery to stores and homes.

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