Dubai developer to feature on club’s shirts for the rest of the season as 1,400-unit seafront project launches in Maritime City.
Dubai luxury real estate developer DAMAC Properties has formed a new global partnership with Chelsea Football Club to launch the first-ever football-themed branded residences project, the companies announced on Wednesday.
The long-term partnership centres around “Chelsea Residences by DAMAC”, a luxury development in Dubai’s Maritime City featuring more than 1,400 residential units with seafront views and Chelsea-branded amenities focused on health, fitness and wellbeing.
As part of the agreement, DAMAC’s logo will appear on Chelsea’s men’s and women’s team shirts for the remainder of the 2024-25 season, debuting at last night’s UEFA Conference League semi-final against Djurgården.
The development aims to integrate Chelsea FC’s brand throughout the property’s design and services. According to the announcement, the club’s “famous brand” will be “woven into the fabric” of the residence, from its concierge service to high-performance spaces, reflecting “the very best of Chelsea F.C. both in terms of high-end style, commitment to excellence and vision for the future.”
