A luxury jewellery brand has opened a new flagship in the heart of Miami’s Design District, taking inspiration from the precious metals and stones of the brand’s collection, while the construction embodies the essence of the brand’s artistry.
The store’s design was overseen by president and chief creative officer Evan Yurman with Italian architect Andrea Tognon and consulting creative director Bernadette Blanc.
“We are thrilled to be opening our new Miami flagship in the centre of the art community,” said Evan Yurman. “As a brand founded by two artists, this space reflects our family legacy and shared vision to create beautiful things that inspire us – whether that be our product, store experience or design. Collaborating with Andrea Tognon and Bernadette Blanc, we believed there was no better location to debut this one-off concept in a neighbourhood fuelled by artistic fervour and heritage that attracts many of our existing and future consumers.”
Inside the new store, guests will find “meticulously crafted” fixtures made of various stone finishes, resembling jewellery insertions. A stepped wall inside is made of vertically cut pieces of granite, moving in a curve, displayed like a necklace. Tributes to the brand’s Cable appear throughout the space, as seen in the sculpted handrail at the store entrance, as well as the circular vitrine underneath the staircase.
On the second floor, a private salon overlooking the Design District features the brand’s men’s, women’s and high jewellery collections mixed in with a collection of David Yurman’s personal artwork and private objects.
