The brand has opened a new retail concept aimed at delivering “elevated, curated and personalised” experiences for brides in a boutique format designed to bridge the gap between affordable luxury and high-end couture.
The new concept, called “Diamonds & Pearls”, has opened in Delray Beach, Florida, with a second location set to open later this year. At 3,500sq ft, the store offers an edited selection, with approximately one-third of the SKUs typically found in a David’s Bridal store.
The assortment is tailored to the most trending styles and silhouettes and includes couture offerings from brands such as Marchesa and Viola Chan as well as Diamonds & Pears exclusives and quick “turnaround offerings” that are important to brides in today’s global shipping and supply chain environment, the company said.
Interactive touchscreens powered by Shopify POS bring David’s full inventory to life, enabling in-store real-time exploration of dresses, accessories and shoes.
The store also offers a more intimate and elevated shopping experience – complete with champagne, elegant décor, private dressing suites and couture-level styling. Personalised styling appointments are also available.
