Superdrug will be upsizing into a 10,000sq ft unit, representing further commitment to the scheme and the strength of the North East. Meanwhile, Søstrene Grene will be opening a 5,000sq ft unit, delivering a unique shopping experience to the centre.
The Metrocentre Partnership has announced that Superdrug will be upsizing its store at the top five super regional mall, Metrocentre, making it the largest in the region. This move continues to highlight Metrocentre’s strength in bringing the latest store concepts to the region and coincides with the recent signing of Søstrene Grene set to arrive later this year.
Superdrug will be upsizing its unit in Red Mall to 10,000sq ft, a 31 per cent increase from its previous space, representing a sign of further commitment to the leading destination in the North East. The new space will incorporate the brand’s latest fit-out, including treatment studios and cosmetic services, with enhanced signage, flooring, ceiling tiles and energy-efficient LED lighting. Its enlarged presence in Red Mall creates a wellness anchor alongside key brands such as Zara, Flannels, River Island and upcoming arrivals, Stradivarius and Urban Outfitters.
In Lower Green Mall, Søstrene Grene has signed for a 5,000sq ft unit opposite Next, delivering a new and unique shopping experience to the centre. Known for its focus on natural materials and curated collections, Søstrene Grene offers affordable home décor, furniture, craft items and gift ideas to a range of visitors, all inspired by the Danish way of living. This new addition will strengthen Green Mall’s best of the high street tenant mix, joining the likes of ProCook, Clarks and Holland & Barrett.
Ben Cox, Director at Sovereign Centros from CBRE, Asset Managers of Metrocentre, commented: “We firmly believe that creating growth opportunities for existing brands is paramount to not just a successful tenant mix, but the overall visitor experience. Superdrug will be benefiting from that after years of success, delivering a greater range of services and products in a better and more enhanced environment. The arrival of Søstrene Grene will also elevate the centre, with both retailers highlighting confidence in our destination as we provide even more reasons for people to visit and uphold our position as the go-to destination in the North East.”
