Junction 32, Yorkshire’s leading outlet shopping destination, is delighted to announce Double TWO, the British Wakefield-born heritage brand, is returning to the centre this August.
Due to open on August Bank Holiday weekend, the brand, which specialises in men’s shirts, ties, formalwear and womenswear, will open a new 1,500sq ft store located by Starbucks. Alongside the brand’s extensive range of menswear and ladieswear ranges, the store will feature interactive video screens, showcasing new product ranges and exclusive promotions.
Founded in 1940 in Wakefield by entrepreneurs Isaak Donner and Frank Myers, Double Two revolutionised men’s fashion with patented detachable collars and later introduced the world’s first polyester shirt in collaboration. Still family-run, Double TWO now focuses on continuing to evolve with modern collections and new retail locations.
The new store at Junction 32 marks Double TWO’s eighth site in the UK, alongside over 25 concessions across the UK and sees the brand open a store in the very place it was born.
Lee Bromley, Sales and Marketing Director at Double TWO, commented: “We have been steadily enhancing our retail operation over the last five years, so are thrilled to re-open at Junction 32 with our new store. With its dedicated customer base and vibrant retail mix, we have no doubt our new store will prove a huge success with visitors to the centre.”
Rachel Scott, Head of Leasing, said: “Double TWO is an iconic Yorkshire based brand, so we are really pleased that they are set to open their newly fitted-out store this August. The store has always been well loved by Junction 32 visitors, so we are sure they will be pleased to see it once again open at the centre.”
