Dowsing & Reynolds has officially opened its first store in Hammerson’s flagship destination Victoria Leeds. Located in Victoria Quarter, the 2,100 sq ft store spans two floors and was designed by James and Ally Dowsing-Reynolds alongside award winning interior designer Karen Knox, from Making Spaces.
The concept showroom has a dedicated section for each room in the home. The ‘kitchen’ features design-led cupboard and drawer handles, knobs and pulls whilst the ‘living room’ showcases paint, table lamps, outside lights, as well as the company’s range of faux foliage. Customers will be able to browse sockets and switches in unique finishes, and customise their own light while exploring the range of pendant and wall lighting in the ‘hallway’ and ‘bedroom’. Bespoke units have been designed and built to house the rainfall showers and wall mounted taps in the ‘bathroom’ upstairs, and moss walls bring the store interiors to life.
With the help of retail psychologist Kate Nightingale from Style Psychology, Dowsing & Reynolds have created a brand new store concept to ensure the new site provides the level of shopping experience expected from Victoria Quarter’s customers.
Iain Mitchell, UK Commercial Director at Hammerson, said: “A key focus for us this year is stepping up the brand mix across our destinations, whether that’s retail, leisure, or F&B. Dowsing & Reynolds is exactly the type of brand we want to see more of; a local business which has bags of character and a really unique range of products. It’s really encouraging to see another brand taking physical space for the first time, and I am sure the new store will complement both the broader homeware offer at Victoria Leeds, and Dowsing & Reynolds’ online business.”