Occupying an area of 442sq m, the new flagship store is located in Huaihai Middle Road, a prime commercial area of the city.

The space is an interaction of eastern and western culture by many international brands and has been designed under the concept of ‘Metropolitan Dreamland’ by using the experience of multiple dimensionalities to reconstruct the relationship between people and objects.

The store takes much of its inspiration from the free wild rhythm, blending elements of technology, art, nature, and Danish heritage. The interior presents itself in an artistic and technological way, creating a stage for ECCO’s expansive product portfolio that will resonate with consumers.

The design combines a sense of future and unique art and propagates its idea of technology, comfort and innovation. An immersive atmosphere is created using light as a modular system to challenge sense cognition between reality and fantasy by using a three-dimensional vision of extending the space.