The company has opened the doors of its first East Midlands Experience store in Nottingham’s Victoria Centre, bringing the latest in connected technology to the local community.
EE’s new store has been designed with the city’s diverse population in mind, ensuring tech fans and those who would like additional help with their devices have access to the best smart tech, as well as support from EE’s in-store Guides.
The experience store allows visitors to get hands-on with the latest connected tech and find out how it can enhance their everyday lives. The store features Experience Zones themed around four key areas – Game, Work, Learn and Home – along with a Tech Home area showcasing the future of connected living.
The Experience Zones in the new store are as follows:
Welcome Zone: A visually dynamic shopfront that offers a glimpse of the latest tech, product launches and in-store offers.
Gaming Zone: A dedicated area for gamers to test the newest consoles and games, with expert guidance from EE Guides.
Basecamp: A community hub where visitors can seek advice, browse tech solutions, or relax with a complimentary cup of coffee.
Tech Live: A hands-on zone for testing the latest devices and receiving personalised recommendations.
Asif Aziz, Retail Director at EE commented: “We are committed to continue reinvigorating the British high street through another multi-million-pound investment to transform our stores into exciting experiential spaces for shoppers, of which Nottingham is our first of the year. Our new EE Experience store is a space for shoppers to explore, learn and feel confident with technology, with our expert in-store guides always on hand to support customers at every step of their tech journey.”
