Europe’s largest urban regeneration project blends Mediterranean character with Gulf-style ambition as Greece looks to rewrite its post-crisis narrative and attract global capital.
Greece’s landmark €8bn Ellinikon development is being positioned as both a symbol of national renewal and a magnet for Middle Eastern and Asian capital as the country seeks to redefine its economic identity after more than a decade of crisis.
Described as the largest urban regeneration project in Europe, The Ellinikon is rising on the site of Athens’ former international airport, transforming 6.2 million square metres of disused land along the Athenian Riviera into a smart sustainable city.
“The Ellinikon stands as a powerful symbol of Greece’s renewal and ambition,” a spokesperson from LAMDA Development, the project’s master developer, told Arabian Business. “As the largest urban regeneration project in Europe and one of the biggest investments of its kind in Greek history, it embodies a new era of confidence for the country.”
The project is being built from the ground up as a “15-minute city” where residents can live, work and access essential services within a short walk or cycle ride. It features extensive connectivity, Internet of Things-enabled systems and automation across utilities, transport and buildings.
