Emaar Properties set to release a new referral and loyalty platform later this year called EMR. Dubai-based developer Emaar Properties said on Thursday it is releasing a new blockchain-based referral and loyalty platform later this year.
Named EMR, the platform aims to reward Emaar customers with tokens for their loyalty and business referrals. EMR tokens will not only be redeemable in Emaar’s real estate, hotels, ecommerce operations and malls, but can also be traded with other users, the company said in a statement.
Emaar said this is the first product of its kind being launched in the world, which aims to provide customers with digital tokens using blockchain technology on a mobile application.
