Page 14 - February #178
P. 14

ASIA







                  FRENCH LUXURY BRAND HERMÈS RELOCATES ITS
                  FLAGSHIP STORE IN NANJING


                  Located in the Nanjing Deji Plaza, the new Nanjing flagship
                  opened its doors recently. Inside, the two-storey store
                  “orchestrates the association of local craftsmanship and
                  the play of light to welcome faithful customers and new
                  visitors to discover the house’s know-how through the
                  contemporaneity of the collections of all 16 métiers,”
                  according to a press release.
                    The  women  and  men’s  silk  items  can  be  found  at
                  the entrance on the lower level, followed by the men’s
                  ready-to-wear, the perfume and beauty and the fashion
                  jewellery. At the heart of the store, the equestrian and
                  leather  collections  lead  to  the  staircase  to  the  upper
                  level, where visitors will discover the women’s ready-to-
                  wear, objects for the home, jewellery and watches.
                    Designed  by  Parisian  architecture  agency  RDAI,  the
                  store’s colour palette is composed of two main shades: a
                  light beige and indigo blue.

























                  DFS GROUP, THE WORLD’S LEADING LUXURY TRAVEL RETAILER HAS RECENTLY UNVEILED THE FIRST PHASE OF ITS NEWEST AIRPORT STORE IN DOMESTIC TERMINAL 3A AT
                  CHONGQING JIANGBEI INTERNATIONAL AIRPORT AFTER SUCCESSFULLY WINNING A TIGHTLY-CONTESTED BID TO OPERATE THE FASHION, WATCHES AND JEWELLERY CONCESSION
                  IN JULY LAST YEAR. PHASE ONE SEES THE OPENING OF DFS’ MULTI-BRAND SUNGLASS STORE WHICH OFFERS AN EXCITING LINE-UP OF 21 LUXURY BRANDS FOR CUSTOMERS TO
                  SHOP INCLUDING LVMH-OWNED THELIOS, LUXOTTICA, SAFILO, MARCHON AND KERING EYEWEAR, WHO HAS PARTNERED WITH DFS TO ENTER THE AIRPORT CHANNEL FOR THE
                  FIRST TIME. ONCE FULLY OPEN, DFS WILL OPERATE A TOTAL OF 1,800SQ M OF TERMINAL 3A HAVING ALSO SECURED THE BID TO OPERATE ZONE D IN OCTOBER 2022.
                  MLB OPENS NEW STORE                                   MADAME LAUNCHES 18
                  IN MALAYSIA                                           STORES IN 12 MONTHS


                  South Korean sports apparel retailer MLB opened this month its   With the opening of the two new stores, MADAME now has
                  first-ever  store  in  Malaysia,  in  partnership  with  local  distributor   more than 155 Exclusive Brand Outlets across India.
                  Valiram Group.                                         Home grown women’s western wear brand MADAME has
                    Located in the IOI City Mall in Putrajaya, the debut MLB Malaysia   announced  that  it  has  launched  18  new  stores  across  the
                  store is described as “Instagram-worthy” and offers a comprehensive   country  in  12  months,  a  testimony  to  MADAME’s  growing
                  product  portfolio,  consisting  of  apparel,  headwear,  footwear  and   popularity among consumers.
                  accessories for men and women. Inside, collections are inspired by   According to the company statement, the brand has been
                  the logos of famous baseball teams and combine utility and fashion,   trying  to  cater  to  the  untapped  market  segment  in  India
                  according to a press release.                         through its store expansion strategy. Indians love fashion and
                    Owned by F&F Group and licensed by MLB games, MLB opened   people living in Tier 2 and 3 cities are equally aware of the
                  its  first  MLB  brand  store  in  Korea  in  1997. Taking  its  style  cue   global fashion trends. They are looking for brands to offer
                  from  Major  League  Baseball,  the  brand “merges  premium  fashion   them western fashion options at affordable prices. MADAME
                  and trendy culture with unique lifestyle.” It has endorsement deals   wants to cater to this segment as a commitment to fulfil the
                  with Giselle, Karina, NingNing and Winter – the four members of   fashion needs of modern Indian women across the country.
                  K-Pop girl group, Aespa. MLB currently boasts 650 Asia locations and   “We are satisfied with our performance this year and look
                  most recently it opened a store in Cambodia, via a local distributor     forward  to  further  expand  in  the  coming  year,”  said Akhil
                  called Valiram.                                       Jain, Executive Director of the Jain Amar Group.

              14 RETAIL & LEISURE INTERNATIONAL FEBRUARY 2023
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