Page 14 - February #178

ASIA

FRENCH LUXURY BRAND HERMÈS RELOCATES ITS
FLAGSHIP STORE IN NANJING

Located in the Nanjing Deji Plaza, the new Nanjing flagship
opened its doors recently. Inside, the two-storey store
“orchestrates the association of local craftsmanship and
the play of light to welcome faithful customers and new
visitors to discover the house’s know-how through the
contemporaneity of the collections of all 16 métiers,”
according to a press release.
The women and men’s silk items can be found at
the entrance on the lower level, followed by the men’s
ready-to-wear, the perfume and beauty and the fashion
jewellery. At the heart of the store, the equestrian and
leather collections lead to the staircase to the upper
level, where visitors will discover the women’s ready-to-
wear, objects for the home, jewellery and watches.
Designed by Parisian architecture agency RDAI, the
store’s colour palette is composed of two main shades: a
light beige and indigo blue.

DFS GROUP, THE WORLD’S LEADING LUXURY TRAVEL RETAILER HAS RECENTLY UNVEILED THE FIRST PHASE OF ITS NEWEST AIRPORT STORE IN DOMESTIC TERMINAL 3A AT
CHONGQING JIANGBEI INTERNATIONAL AIRPORT AFTER SUCCESSFULLY WINNING A TIGHTLY-CONTESTED BID TO OPERATE THE FASHION, WATCHES AND JEWELLERY CONCESSION
IN JULY LAST YEAR. PHASE ONE SEES THE OPENING OF DFS’ MULTI-BRAND SUNGLASS STORE WHICH OFFERS AN EXCITING LINE-UP OF 21 LUXURY BRANDS FOR CUSTOMERS TO
SHOP INCLUDING LVMH-OWNED THELIOS, LUXOTTICA, SAFILO, MARCHON AND KERING EYEWEAR, WHO HAS PARTNERED WITH DFS TO ENTER THE AIRPORT CHANNEL FOR THE
FIRST TIME. ONCE FULLY OPEN, DFS WILL OPERATE A TOTAL OF 1,800SQ M OF TERMINAL 3A HAVING ALSO SECURED THE BID TO OPERATE ZONE D IN OCTOBER 2022.
MLB OPENS NEW STORE MADAME LAUNCHES 18
IN MALAYSIA STORES IN 12 MONTHS

South Korean sports apparel retailer MLB opened this month its With the opening of the two new stores, MADAME now has
first-ever store in Malaysia, in partnership with local distributor more than 155 Exclusive Brand Outlets across India.
Valiram Group. Home grown women’s western wear brand MADAME has
Located in the IOI City Mall in Putrajaya, the debut MLB Malaysia announced that it has launched 18 new stores across the
store is described as “Instagram-worthy” and offers a comprehensive country in 12 months, a testimony to MADAME’s growing
product portfolio, consisting of apparel, headwear, footwear and popularity among consumers.
accessories for men and women. Inside, collections are inspired by According to the company statement, the brand has been
the logos of famous baseball teams and combine utility and fashion, trying to cater to the untapped market segment in India
according to a press release. through its store expansion strategy. Indians love fashion and
Owned by F&F Group and licensed by MLB games, MLB opened people living in Tier 2 and 3 cities are equally aware of the
its first MLB brand store in Korea in 1997. Taking its style cue global fashion trends. They are looking for brands to offer
from Major League Baseball, the brand “merges premium fashion them western fashion options at affordable prices. MADAME
and trendy culture with unique lifestyle.” It has endorsement deals wants to cater to this segment as a commitment to fulfil the
with Giselle, Karina, NingNing and Winter – the four members of fashion needs of modern Indian women across the country.
K-Pop girl group, Aespa. MLB currently boasts 650 Asia locations and “We are satisfied with our performance this year and look
most recently it opened a store in Cambodia, via a local distributor forward to further expand in the coming year,” said Akhil
called Valiram. Jain, Executive Director of the Jain Amar Group.

14 RETAIL & LEISURE INTERNATIONAL FEBRUARY 2023