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RLI LEISURE INSIGHT

DESIGN GALLERY

WELCOME TO THE RLI DESIGN GALLERY, WHERE THE VERY BEST DESIGN SPECIALISTS TAKE THE OPPORTUNITY
TO PRESENT THEIR SERVICES TO OWNERS, INVESTORS AND DEVELOPERS, BOTH NATIONALLY AND INTERNATIONALLY.

3 MIX BDP

YOUR PROJECT
COULD BE
Rising Above the Noise FEATURED HERE

3MIX is an international design firm, comprising BDP is at the forefront of mixed used and retail design.
In our last Leisure Insight of 2024, Tim Wilks, CEO of competitive socialising company of industry leaders and talented designers in AVAILABLE FROM Forward-thinking and progressive, we understand
the field of commercial architectural design,
market trends and societal changes and how they affect
Lane7 takes some time out to discuss the growing importance of leisure concepts across we are committed to creating highly integrated FEBRUARY development. Working closely with clients we identify
opportunities and design places and buildings of the
and vibrant commercial buildings, public spaces
digital platforms and how they can help themselves stand out from the crowd. and experiential environments at the core of FROM £125 A MONTH* highest quality, creating mixed-use developments with
urban areas. sustainability and community at their core. Inquisitive
by nature, multi-disciplined and multi-sectored, we have
an international presence and knowledge base, whilst
understanding the importance and value of the local.
n today’s digital landscape, people are exposed to thousands of kind of casual, spontaneous content that appeals to viewers who enjoy
Imessages across multiple platforms every day. In this crowded watching relatable, everyday activities. In the past, live broadcasts were www.3mix.com www.bdp.com
environment, leisure brands that adopt a digital-first strategy—while also limited to TV, but now, anyone with a smartphone can play the role of
focusing on the human experience—have a unique opportunity to stand both viewer and creator. By using live streaming, brands can turn the BROADWAY MALYAN BSBG CONCEPT I
out, fostering deeper connections with their customers. By combining everyday into entertainment, making everyone feel part of the action
authentic experiences with a strong social media presence, these brands and encouraging others to come experience it for themselves.
can rise above the noise, cultivating lasting relationships and brand loyalty.
Lane7 is UK-based leisure operator known for premium boutique BUILDING “INSTAGRAMMABLE” MOMENTS
bowling alleys and gaming venues. At its core it’s a social experience Today’s customers seek more than just traditional entertainment; they
bringing people together in its vibrant and distinct spaces. crave visually captivating and memorable experiences that allow them to
stand out and connect with their social networks. While the appeal of
THE ROLE OF INFLUENCER PARTNERSHIPS ordinary every day moments is undeniable (just think of the countless
An effective digital-first approach for leisure brands is the strategic use “get ready with me” videos), there’s a distinct advantage in creating Broadway Malyan is a global architecture, Established in 1977, BSBG is an award-winning Concept i is an award-winning interior design
of influencer partnerships. Influencers help humanise brands, allowing physical spaces designed with out-of-the-ordinary “Instagrammable” urbanism and design practice dedicated to creating international practice with a reputation for and architecture studio globally engaged in retail,
commercial and entertainment projects. We
buildings and places that will provide a lasting legacy.
producing inspiring and emotive design, alongside
them to reach new audiences through the personalities customers experiences in mind. Through a shared design ethos we create places sophisticated technical delivery solutions. The create innovative places for living and enjoyment,
already know, like and trust. By working with influencers, leisure Crafting interiors and activities that encourage guests to capture with a strong sense of identity where people and group’s multi-disciplinary excellence is illustrated crossing cultural and geographic boundaries,
operators tap into that sense of personal connection in a way that and share their time at a venue can be a powerful way to organically communities want to live, learn, shop, work and by a project portfolio that includes high-end injecting the newest trends, technologies and
materiality into our work. The projects we work
retail, mixed-use, commercial, residential and
relax. Our collaborative approach with a focus on
feels more compelling than traditional advertising. There are additional grow a brand’s reach - every shareable moment becomes a chance to customer experience and community, has enabled hospitality developments, founded upon the on are vibrant, always seeking fresh ways to mix
benefits, too: using influencers can reduce the workload associated turn visitors into enthusiastic brand advocates, expanding awareness us to deliver award-winning projects across the three pillars of architecture, interior design and human activities and uses into new style spaces.
structural engineering.
world, from new build icons to repurposed interiors.
with creating in-house content and can often achieve a higher return on with minimal effort. From unique decor to interactive elements, these
investment due to influencers’ built-in follower trust and reach. carefully curated moments provide guests with a sense of novelty and www.broadwaymalyan.com www.bsbgroup.com www.concepti.com
However, there is a balancing act involved. Although influencers can excitement, fulfilling a desire for social validation.
amplify brand reach and reduce content workload, sometimes the quality ONE WORKS TCONCEPT
or style of content may not align with the brand’s identity. Leisure brands KEEPING UP WITH THE KIDS
must be selective, collaborating with influencers who share a compatible For any brand aiming to succeed in the fast-paced world of social
tone and audience, to ensure the content remains consistent with their media, adaptability is essential. Platforms are constantly evolving and
brand. Carefully choosing influencers who “get” the brand ensures a user behaviours on these platforms are always shifting, requiring brands YOUR PROJECT
cohesive message across channels and strengthens audience perception. to keep up with rapid changes. TikTok and Instagram, for instance, are COULD BE
replacing Google as a primary search engine, with consumers actively
PRIORITISING CONNECTION AND AUTHENTICITY exploring new products, services and experiences directly through these FEATURED HERE
Successful brands recognise that audiences don’t want to follow visually-driven apps. To stay relevant and engaging, brands must remain
faceless companies; they want to connect with people, personalities and agile, continuously refining their strategies and experimenting with fresh One Works is a global design and consultancy TconcepT is an international design studio based
communities that resonate with them. Social media users, in particular, formats that capture attention and resonate with their audience. AVAILABLE FROM firm offering integrated architecture, in the Netherlands. We create inspiring places
infrastructure and urban design services. We are
around the globe, transforming destinations into
seek connection, insight, and entertainment—not overt sales pitches. For As the leisure industry continues to navigate the evolving digital landscape, FEBRUARY experts in dealing with complex and crowded experiences for people to live, work and stay.
brands, the goal is to create content that feels organic, interactive and the brands that will thrive are those that recognise the fundamental shift in FROM £125 A MONTH* spaces. Our expertise includes traditional People and human scale are at the centre of what
genuine, breaking away from the highly polished, promotional content how consumers discover and engage with new experiences. By prioritising shopping centres, as well as open-air schemes we do, our experienced and enthusiastic team
and urban destinations. Integrating our specific
work closely with our clients to meet their needs
that dominates social media. genuine connection, spontaneity and a balance between trendy and retail understanding to a broader masterplanning and expectations, enabling us to deliver a diverse
Another tactic to keep audiences engaged is live streaming. A local authentic content, they’ll be well-positioned to cultivate lasting customer approach, we design sustainable solutions to portfolio of concept design and placemaking in urban
enrich the overall customer experience.
business in Liverpool has taken advantage of it in its karaoke rooms, by loyalty. As this approach continues, those that embrace authenticity, mixed use, retail, landscaping and interior design.
simply attaching a phone to the wall to capture the activity. Audiences interactivity and human connection will be well-equipped to build the www.one-works.com www.tconcept.nl
are invited to witness real-time moments of what can be hilariously long-lasting loyalty that defines success in the digital age—both for their
imperfect singing. This brings followers into the experience, creating the businesses and the wider developments they anchor.
To promote your services to an annual global readership in excess of one million, including free reproduction online,
please contact: the RLI sales team: +44 (0)1706 212200 | info@rli.uk.com
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