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1.  Jeddah Tower,
 completion by 2028, the Jeddah Tower   1                                               Developer: Jeddah Economic Company (JEC)
 will not only redefine the city’s skyline but                                       2.  King Abdullah International Gardens
                                                                                      Developer: Zaid Alhussain & Brothers Group

 also symbolise Saudi Arabia’s ambitions                                             3.  Mohammed Bin Salman Nonprofit City
                                                                                        Developer: The Misk Foundation
 for economic diversification and urban                                              4.  The Mukaab, New Murabba
 development.                                                                           Developer: New Murabba Development Company
 Located in the heart of the Saudi capital,
 Riyadh, the King Abdullah Financial
 District (KAFD) is a transformative                                                 Construction, under the Public Investment
 mixed-use  development  that  merges                                                Fund, is the owner and developer of
 the world of business and lifestyle and                                             the Masar destination that works with a
 sets new benchmarks in urban living,                                                developmental vision to elevate the urban
 smart city technologies and sustainable                                             and investment landscape of Makkah
 development, designed to transform                                                  through  pioneering the development
 how urban communities live, work and                                                of  the destination  and  exploring  new
 play. Spanning 1.6 million square metres,                                           avenues to help improve the quality of life
 the Kingdom’s first vertical city is home                                           for Makkah residents, pilgrims and visitors.
 to 95 buildings across five asset classes,                                          Masar is an exquisite urban destination
 featuring Grade A office spaces, upscale                                            offering unparalleled experiences that are
 residences, diverse commercial and retail                                           seamlessly designed to the unique needs
 areas, luxury hospitality and vibrant                                               of each visitor to inspire every journey.
 entertainment venues, all interconnected   2                                        Extending over 1.2 million square metres
 and walkable within 10-minutes. A                                                   and with its strategic location at the centre
 key part of the project launched on 1                                               of Makkah, Masar will be a distinctive
 December 2024, as the KAFD Metro                                                    landmark, enhancing the quality of life
 Station, with its distinctive undulating                                            of the people of Makkah and its guests
 lattice façade, opened and now serves as                                            through a diverse range of offerings that
 a key interchange in the 176km network.                                             vary between hospitality, mobility, retail,
 It spans six lines and 85 stations across                                           culture, entertainment and more.
 the Saudi capital. The scheme remains                                                Mohammed Bin Salman Nonprofit City
 under development by King Abdullah                                                  “Misk  City”  is the  first  nonprofit  city  of
 Financial District Development and                                                  its kind, founded to host the ecosystem
 Management Company.                                                                 of Mohammed bin Salman Foundation
 The  King  Abdullah  International                                                  “Misk”. Located in Riyadh, Saudi Arabia,
 Gardens are designed to become a global                                             the city enables the leaders of tomorrow
 centre for the study of climate change,                                             by unlocking the potential of youth in Saudi
 showcasing ecotopes from history and the                                            Arabia. Being designed as a 15-minute
 present day. Located in the Saudi Central                                           city, visitors can reach everywhere in
 Region, the gardens will re-create the 400                                          Mohammed Bin Salman Nonprofit City
 million-year history of plant evolution.                                            by car, bus, metro, bike and even on
 The project, set to open in autumn 2025,                                            foot. Once completed, it will deliver
 aims to be the largest temperature-                                                 some 99,000sq m of retail and leisure
 controlled botanical gardens in the world,   3                                      space alongside 300,000sq m of office
 spanning 10ha within crescent-shaped                                                space and 6,500 new residential units
 biomes. The gardens will highlight the                                              alongside  extensive cultural,  educational
 environmental changes that have shaped                                              and sporting facilities. Furthermore,
 the region, illustrating the natural cycles                                         Misk City offers offices, educational
 and the impact of climate change.                                                   institutions, arts and sports facilities and
 The King Salman Park Project, an urban                                              entertainment options with residential
 development in Riyadh, Saudi Arabia,                                                areas and hotels, creating a holistic living
 aims to create the world’s largest urban                                            and creative environment. The scheme is
 park, spanning over 16 sq m. Launched                                               under construction by the Mohammed bin
 in 2019 by King Salman bin Abdulaziz, the                                           Salman Foundation (Misk Foundation).
 park is designed to enhance the quality of                                           The New Murabba project, unveiled
 life for residents and visitors by offering                                         in February 2023 by Crown Prince
 a diverse range of cultural, artistic and                                           Mohammed bin Salman is being developed
 recreational  activities.  Key  features                                            by  New   Murabba   Development
 include more than 11.6 sq m of green                                                Company. Spanning 19 sq m this project
 spaces, the Royal Arts Complex, the                                                 aims to create the world’s largest modern
 National Theatre and a 7.2km pedestrian                                             downtown,  integrating  residential,
 walkway. This project aligns with Saudi                                             commercial and entertainment spaces to
 Arabia’s Vision 2030 objectives, aiming                                             enhance the quality of life and promote
 to transform Riyadh into one of the most                                            economic growth in line with Saudi Vision
 liveable cities globally.                                                           2030. At the heart of New Murabba
 Umm  Al  Qura  for  Development  &   4                                              stands the Mukaab, a monumental cube-


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