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through desert valleys to the Red Sea.
It is a mirrored structure, 500m above
sea level and 200m wide. The city has
no roads, cars, or emissions and will
operate entirely on renewable energy,
preserving 95 per cent of the land for
nature. Meanwhile Trojena is a planned
destination within NEOM, located 50km
from the Gulf of Aqaba in northwest
Saudi Arabia. The destination will feature
a ski resort offering outdoor skiing and
adventure sports throughout the year. It
will include over 30km of ski slopes, using
a combination of real and artificial snow.
Recently opened at the site was Sindalah,
a distinctive, luxury resort destination
spread over 840,000sq m. Sindalah serves
as NEOM’s gateway to the Red Sea,
providing easy access for European, Saudi
and GCC yacht owners.
Launched in 2018 by King Salman
bin Abdulaziz, Qiddiya City is a global
entertainment, sports and culture hub
in the making. Designed as a disruptive
destination city, it aims to set new
benchmarks in immersive experiences
and innovation. From family-friendly
theme parks, sports arenas for
international competitions and world-
class entertainment venues to outdoor
adventure activities, diverse real estate
offerings and essential community
services, Qiddiya is shaping up to be a
vibrant, liveable mega-development.
1 Among its most exciting additions is the
recently announced Mercedes-AMG
shaped skyscraper measuring 400 meters powered by talent and diversity across World of Performance, an adrenaline-
in height, width and length. Drawing 14 sectors. Work remains in progress fueled motorsport experience centre in
inspiration from the traditional Najdi on Magna, a coastal destination along collaboration with Mercedes-AMG and
architectural style, the Mukaab is set to the Gulf of Aqaba near the Red Sea. the Mercedes-AMG PETRONAS Formula
become one of the largest built structures Part of NEOM’s regional sustainable One Team. Spanning 45,000m² across
globally, encompassing over 2 million tourism portfolio, Magna includes twelve nine floors, this state-of-the-art facility
square meters of floor space. Inside, it destinations: Leyja, Epicon, Siranna, will feature high-performance driving
will house a spiralling tower featuring Utamo, Norlana, Aquellum, Zardun, experiences, cutting-edge automotive
observation decks and restaurants, Xaynor, Elanan, Gidori, Treyam and showcases and the thrilling “Blade”
surrounded by immersive holographic Jaumur. The development spans 120km at Turn One, a gravity-defying circuit
experiences designed to transport visitors and integrates technology, architecture section soaring over 20 stories high. With
to different realities. The New Murabba and sustainability. Magna will feature millions of visitors expected annually, this
project is expected to be completed by 15 luxury hotels, 1,600 hotel rooms, multi-billion-dollar Qiddiya Investment
2030, contributing significantly to Riyadh’s suites and apartments and over 2,500 Company project is set to become
urban transformation and economic premium residences. The destinations will the world’s largest entertainment city.
diversification efforts. focus on the conservation, preservation ROSHN Group, a Public Investment Fund
NEOM, arguably the most well- and restoration of natural landscapes. (PIF) company, is Saudi Arabia’s leading
known megaproject, is the land of the Oxagon, NEOM’s reimagined industrial multi-asset class real estate developer and
future where the greatest minds and city, will integrate Industry 4.0 with a key enabler of Vision 2030, committed
best talents are empowered to embody circular economy principles to establish to shaping human-centric, integrated
pioneering ideas and exceed boundaries a manufacturing ecosystem. Located on communities that elevate connectivity and
in a world inspired by imagination. The the Red Sea coast near global shipping quality of life across the Kingdom.
distinct regions and sectors that will lanes, Oxagon provides a base for future With a portfolio spanning residential,
encompass NEOM are being fuelled by factories. Oxagon Village will feature commercial, retail, hospitality, education,
USD500bn from the Public Investment sports and wellness facilities, schools and healthcare, transport, sports and
Fund of the Kingdom of Saudi Arabia a health centre within a walkable public entertainment, ROSHN is redefining
and local and international investors. space. THE LINE is a 170km cognitive urban living through transformative
NEOM will become a community city extending from NEOM’s mountains projects. In Riyadh, ROSHN Front is
48 RETAIL & LEISURE INTERNATIONAL MARCH 2025
2
1. Magna, Developer: NEOM
2. Mercedes AMG World of Performance, Qiddiya
Developer: Qiddiya Investment Company
3. ROSHN Stadium
Developer: ROSHN
4. Saudi Downtown
Developer: Saudi Downtown Company
a vibrant mixed-use hub integrating
retail, dining and entertainment, while in
Jeddah, MARAFY introduces Saudi’s first
waterfront lifestyle destination, centered
around an 11-km canal with premium
experiences. Expanding into sports
and entertainment, ROSHN Stadium,
a 45,000-seat landmark in Southwest
Riyadh, will set new benchmarks for global
events. Inspired by Saudi architectural
3 heritage, its crystalline design integrates
solar energy, advanced water management
and seamless hospitality, retail and public
spaces, creating a dynamic, sustainable
destination. Through such visionary
projects, ROSHN is redefining urban
living and fostering vibrant, connected
communities across Saudi Arabia.
The Rua Al Madinah Project, led by
Rua Al Madinah Holding (PIF subsidiary),
spans 1.5 million sq m to enhance
Madinah’s urban landscape while
preserving its Islamic heritage. Featuring
47,000 hotel rooms, retail spaces, and
63% green areas, it prioritizes pedestrian-
friendly design, ensuring seamless access
to the Prophet’s Mosque. By 2030, the
project aims to accommodate 30 million
visitors annually, create 93,000 jobs and
contribute $37 billion to GDP, aligning
with Vision 2030 to boost religious
4 tourism and economic growth.
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