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through desert valleys to the Red Sea.
 It is a mirrored structure, 500m above
 sea  level  and  200m  wide.  The city  has
 no roads, cars, or emissions and will
 operate entirely on renewable energy,
 preserving 95 per cent of the land for
 nature. Meanwhile Trojena is a planned
 destination within NEOM, located 50km
 from the Gulf of Aqaba in northwest
 Saudi Arabia. The destination will feature
 a ski resort offering outdoor skiing and
 adventure sports throughout the year. It
 will include over 30km of ski slopes, using
 a combination of real and artificial snow.
 Recently opened at the site was Sindalah,
 a distinctive, luxury resort destination
 spread over 840,000sq m. Sindalah serves
 as NEOM’s gateway to the Red Sea,
 providing easy access for European, Saudi
 and GCC yacht owners.
 Launched in 2018 by King Salman
 bin Abdulaziz, Qiddiya City is a global
 entertainment, sports and culture hub
 in the making. Designed as a disruptive
 destination city, it aims to set new   2
 benchmarks in immersive experiences                                                 1.  Magna, Developer: NEOM
 and innovation. From family-friendly                                                2.  Mercedes AMG World of Performance, Qiddiya

                                                                                      Developer: Qiddiya Investment Company
 theme  parks,  sports  arenas  for                                                  3.  ROSHN Stadium
                                                                                        Developer: ROSHN
 international competitions and world-                                               4.  Saudi Downtown
 class entertainment venues to outdoor                                                  Developer:  Saudi Downtown Company
 adventure activities, diverse real estate
 offerings  and  essential  community
 services, Qiddiya is shaping up to be a                                             a vibrant mixed-use hub integrating
 vibrant,  liveable  mega-development.                                               retail, dining and entertainment, while in
 1  Among its most exciting additions is the                                         Jeddah, MARAFY introduces Saudi’s first
 recently  announced  Mercedes-AMG                                                   waterfront lifestyle destination, centered
 shaped skyscraper measuring 400 meters   powered by talent and diversity across   World of Performance, an adrenaline-  around an 11-km canal with premium
 in height, width and length. Drawing   14  sectors.  Work  remains  in  progress   fueled motorsport experience centre in   experiences. Expanding into sports
 inspiration from the traditional Najdi   on  Magna,  a coastal  destination  along   collaboration  with Mercedes-AMG and   and  entertainment, ROSHN  Stadium,
 architectural style, the Mukaab is set to   the Gulf of Aqaba near the Red Sea.   the Mercedes-AMG PETRONAS Formula   a 45,000-seat landmark in Southwest
 become one of the largest built structures   Part of NEOM’s regional sustainable   One Team. Spanning 45,000m² across   Riyadh, will set new benchmarks for global
 globally, encompassing over 2 million   tourism portfolio, Magna includes twelve   nine floors, this state-of-the-art facility   events. Inspired by Saudi architectural
 square meters of floor space. Inside, it   destinations:  Leyja, Epicon, Siranna,   will feature high-performance driving   3  heritage, its crystalline design integrates
 will house a spiralling tower featuring   Utamo, Norlana, Aquellum, Zardun,   experiences, cutting-edge automotive   solar energy, advanced water management
 observation decks and restaurants,   Xaynor, Elanan, Gidori, Treyam and   showcases and the thrilling “Blade”   and seamless hospitality, retail and public
 surrounded  by immersive holographic   Jaumur. The development spans 120km   at  Turn  One, a  gravity-defying  circuit   spaces, creating a dynamic, sustainable
 experiences designed to transport visitors   and integrates technology, architecture   section soaring over 20 stories high. With   destination.  Through such  visionary
 to different realities. The New Murabba   and sustainability. Magna will feature   millions of visitors expected annually, this   projects, ROSHN is redefining urban
 project is expected to be completed by   15 luxury hotels, 1,600 hotel rooms,   multi-billion-dollar Qiddiya Investment   living and fostering vibrant, connected
 2030, contributing significantly to Riyadh’s   suites  and  apartments and  over  2,500   Company project  is set  to  become   communities across Saudi Arabia.
 urban transformation and economic   premium residences. The destinations will   the world’s largest entertainment city.   The Rua Al Madinah Project, led by
 diversification efforts.   focus on the conservation, preservation   ROSHN Group, a Public Investment Fund   Rua Al Madinah Holding (PIF subsidiary),
 NEOM, arguably the most well-  and restoration of natural landscapes.   (PIF) company, is Saudi Arabia’s leading   spans 1.5 million sq m to enhance
 known megaproject, is the land of the   Oxagon,  NEOM’s  reimagined  industrial   multi-asset class real estate developer and   Madinah’s  urban  landscape  while
 future where the greatest minds and   city, will integrate Industry 4.0 with   a key enabler of Vision 2030, committed   preserving its Islamic heritage. Featuring
 best talents are empowered to embody   circular economy principles to establish   to shaping human-centric, integrated   47,000  hotel rooms,  retail  spaces,  and
 pioneering ideas and exceed boundaries   a manufacturing ecosystem. Located on   communities that elevate connectivity and   63% green areas, it prioritizes pedestrian-
 in a world inspired by imagination.  The   the Red Sea coast near global shipping   quality of life across the Kingdom.  friendly design, ensuring seamless access
 distinct regions and sectors that will   lanes, Oxagon provides a base for future   With a portfolio spanning residential,   to the Prophet’s Mosque. By 2030, the
 encompass NEOM are being fuelled by   factories. Oxagon Village will feature   commercial, retail, hospitality, education,   project aims to accommodate 30 million
 USD500bn from the Public Investment   sports and wellness facilities, schools and   healthcare,  transport,  sports  and  visitors annually, create 93,000 jobs and
 Fund of the Kingdom of Saudi Arabia   a health centre within  a walkable  public   entertainment, ROSHN is redefining   contribute $37 billion to GDP, aligning
 and local and international investors.   space. THE LINE is a 170km cognitive   urban living through transformative   with Vision 2030 to boost religious
 NEOM will become a community   city extending from NEOM’s mountains   projects. In Riyadh, ROSHN Front is   4  tourism and economic growth.


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