The world’s first Formula 1® racing experience venue, has announced that it has signed a Master Franchise Agreement with Top Racing Iberia.
The agreement marks a significant milestone in F1® Arcade’s international expansion, with the debut venue set to open in Madrid, Spain, in 2027.
The announcement follows a period of rapid growth for the UK-born brand, which first opened in London in late 2022 and now operates a second UK site in Birmingham and three sites in the USA, with more in development.
Both F1® Arcade and Top Racing Iberia believe in the fundamental strength of the F1® Arcade brand and offering, one synonymous with excellent customer service, thrilling entertainment and exceptional hospitality. The scope for further UK and international growth continues to strengthen as the sport continues to expand its audience around the world.
F1 Arcade’s choice of partner is backed by a wealth of experience. Top Racing Iberia brings deep expertise in building franchise operations globally. Its CEO, Pablo Juantegui, is a seasoned executive best known for leading Grupo Telepizza through its international expansion, IPO and digital transformation, establishing it as the world’s largest master franchisee for Pizza Hut.
The new Master Franchise agreement will see Top Racing Iberia take on the master franchising rights for the entire Iberian Peninsula, with Madrid marked as its debut location.
Jonathan Peters, F1 Arcade’s Global President, says: “The signing of this master franchise agreement represents a milestone in expansion plans for the brand, both at home and internationally. We firmly believe in the potential of the Iberian Peninsula – a market with a deep-rooted passion for Formula 1® and home to Spain’s very own Grand Prix. We are confident that Pablo and the Top Racing Iberia team are ideal partners to develop the UK-born F1® Arcade brand beyond Europe and the US.”
