Just in time for summer, Brazilian fashion brand FARM Rio has opened a vibrant new pop-up boutique at Bicester Village, offering a 40 per cent discount across the store.
Open from 10 July until 30 October, the space brings FARM Rio’s signature tropical flair to the UK’s premier luxury outlet destination. Think bold prints, flowing silhouettes and artisanal detailing – all showcased within a beautifully designed setting that mirrors the brand’s nature-inspired aesthetic, including tropical wallpaper by long-time collaborator Dominique Jardy.
FARM Rio joins an impressive line-up of labels such as Valentino, Kenzo, Loewe and Calvin Klein. Shoppers can expect a wide selection of the brand’s signature maxi dresses, matching sets, graphic tees and artisanal styles from the Spring/Summer 2025 collection and previous collections.
Despite the outlet setting, the space recreates the full FARM Rio experience, featuring nature-inspired design details like the tropical wallpaper by long-time collaborator Dominique Jardy, all in harmony with the village’s green surroundings and charming walkways. For those looking for something new, the store also includes a curated section with full-price pieces from the latest collection.
