Guests will be able to shop a wide range of products at six fixed price points of RUB50, 55, 77, 99, 149 and 199.
The company has become well-known for providing a number of essential household goods at affordable prices across more than 20 categories, comprising non-food items, cosmetics, and household chemicals as well as a selection of food products.
Fix Price Chief Executive Officer, Dmitry Kirsanov, commented: “Despite challenging market conditions and global headwinds, Fix Price is continuing to deliver strong operational performance and actively expanding its presence both in Russia and beyond. Our efficiency-focused business model and the deep expertise of our highly qualified management team enable us to easily scale up our network and open new stores with relatively low capex, which is a solid foundation for the Company’s further growth and future expansion not just in Russia but also abroad.”
The company has already opened around 488 stores in 2020.
